Email marketing is a business activity by sending emails to recipients in a list to introduce, promote, thank with the hope they will buy your product or service. Email marketing’s main task is to build relationships with customers, build trust and increase brand awareness. Today, I will list the main benefits of email marketing, keep reading!
With email marketing, you can organize and track all your data to improve your business as well as understand how your email marketing campaign works. For example, you can see how many people open the email, how many people click on the links in the email as well as the number and conversion rate (tracking sales compared to the number of emails sent). These numbers are the result of your email marketing campaign.
You will also be able to track which customers forward emails, stop receiving messages or mark them as spam. From there, you can better understand the receiver’s interaction with your email and make changes to avoid being marked as spam. These data will help you identify the best content for your receivers.
Automate Your Email Marketing Campaign
Unlike direct marketing, email marketing can work automatically. Your company can easily schedule emailing by month or week efficiently.
Automated features are extremely useful, especially if you are about to launch a seasonal sales program (such as Christmas), advertising or announcing events scheduled for the year. With email marketing, you can set up email alerts and set time to send them at specific times to help your customers know about your company’s products and services.
Use Cost Effectively
When comparing email marketing and direct marketing, email marketing has a great advantage regarding cost-effectiveness. A direct marketing campaign can cost up to hundreds of dollars for letter-postings on paper, while email marketing is nearly costless and can still sparkle. Also, email marketing is a form of targeted marketing – meaning you can contact people you know are interested in what they say in the email.
Email marketing also helps you build trust, loyalty by providing useful, relevant information in emails you send to them.
If you are managing your marketing budget and want to get “bucks,” then you should consider using email marketing. Furthermore, writing a simple email notification is simple and easy, and especially there is no postage fee.
While other marketing tactics take a while to get results, email marketing gives immediate results. After clicking “send,” your email will be sent to the recipient. You do not have to wait for days or weeks like direct marketing to send a letter to them or wait for prospects to find your website through banner ads or blog posts.
Also, if you take the time to write good, relevant content in your newsletter, you will build relationships with your recipients. That way, you increase the chance of converting your message recipients into customers, or your existing customers become more loyal to your company.
One of the important reasons that your company should use email marketing is that they can boost sales. Surely you do not want your email to look like spam, so we will have better ways to use email marketing to sell.
For example, you can send an email to the recipients when you have a promotion or discount. You can send discount codes to customers to try out your products and services. You even send your loyal customers special gifts for them. In many ways, email marketing can leverage your sales to be effective, and those ways are measurable.
Even though email marketing is being unfairly judged to be a spamming tool, it is still a highly effective marketing method that not only strengthens relationships with customers but also helps search for customers. When you want a low-cost marketing method with proven results for building relationships with your customers and boosting sales, use regular email marketing – that’s the simplest way.