5 Basic Tools For Online Marketing

There are many tools to do Online Marketing. This article will introduce you to the 5 most popular ones.

With the development of the Internet in particular and information technology in general, Online Marketing has become an indispensable part of modern marketing. Online marketing tools are born and become “indispensable” weapons so that marketers can dominate the market. This article will introduce you to five tools that are leading the online marketing trend of efficiency today.

1. Google AdWords

AdWords is an acronym for “Advertisement keywords” which means keyword advertising. As such, google AdWords is a commercial Google service that allows customers to purchase certain keywords that help their site appear in some positions on the first page of Google search.

So how does Google AdWords work? Simply, you just need to own a Google AdWords account, then define the keyword you want to advertise and then set up for your advertising campaign. After setting a pay-per-click price for a keyword, you will have to bid with other advertisers for the same keyword. If your keyword wins the contract, it will start showing on Google’s front page.

Google AdWords charges in the form of CPC – Cost Per Click – cost per click. You lose money when someone searches for keywords out of advertising results and click on the “sponsored” link.

You can optimize the cost of keyword advertising. When someone searches Google for a product or service, they already have a need. They will be ready to buy when the product or service is exactly what they need. So if you want to reduce costs, increase sales, you must target the right prospect and also design attractive ads and set the price reasonably.

2. SEO

SEO stands for Search Engine Optimization. It is the job of analyzing how search engines and algorithms work like Google and using simple or complex tricks to improve search engine rankings for certain keywords.

There are two forms of SEO that are on-page SEO and off-page SEO. On-page SEO is to build the content of the website and internal linking system by Google’s ranking criteria. Off-page SEO is to build a backlink network between the website and other websites, blogs, forums and social networks. The more relevant the website, the more useful the content is to the user, and the higher the Google ranking, the higher the ranking.

3. Banner (Display Ads)
The type of advertising on the website. The website will place an image, a video, a message somewhere. When customers click on it, they will be directed to a website of the enterprise with full information about products and services of the business. Banners are usually rectangular and of various sizes.Banner advertising takes two forms of charging: cost per click (CPC) and cost per impression (CPM: Cost per 1,000 Impressions).

The advantage of display advertising is the ability to follow its audience. You can adjust it multiple times for users who have visited your website. Because it can appear repeatedly, the banner is used to remarketing to convince customers to purchase or to promote the brand.

4. Email Marketing

Sending emails to customers is planned, systematic to maintain relationships with customers or to introduce new products to customers.

The characteristics of email marketing are Cost-effective, traceable, measurable, automated and immediate results. Businesses often use email marketing to increase sales and customer care.

5. Social Media Marketing
It is the form of marketing on social media such as YouTube, Facebook to gain traffic to your website or to get attention.
Often, businesses will do marketing on various social channels such as social networks, online newspapers, forums, YouTube … Then they will link

5.  Social Media Marketing

It is the form of marketing on social media such as YouTube, Facebook to gain traffic to your website or to get attention.

Often, businesses will do marketing on various social channels such as social networks, online newspapers, forums, YouTube … Then they will link

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